Those of you who participated in the Peugeot 407 ‘Test Drive Me’ campaign a couple of weeks back might have received a letter from Nasim which reached my mailbox today. The letter, with a printed signature of the General Manager thanked (of course) my participation of the event and hoped that the 407 met my expectations on what a ‘Prestigious and Luxurious automobile constitutes with its complement of luxurious fittings.’
The rest of the letter is pretty much standard sales and marketing talk as well. Also included in the packaged mailed to me was a little booklet pitting the 407 against a couple of ‘anonymous’ competitors from the D-segment code-named TC and HA. The little booklet, titled Let’s talk cars – The real facts…, contains a list of features that comes with the 407 and compares it against the TC (in its 2.0E and 2.0G guise) and the HA 2.0VTi. Any idea who these competitors are?
Most of the comparisons were valid, though some were irrelevant as well. Of course, it goes without saying chinks of the 407’s armour against these ‘mysterious’ competitors were not mentioned in great detail. I was impressed that the 407 had 2 side airbags, 2 curtain airbags & 1 knee bag in addition to the usual twin airbags, while its competitors only make do with the twins. The 407 is also certified with a 5-star rating by EuroNCAP while the new TC and HA have both yet to be tested by EuroNCAP – so, if TC and HA also scores 5-stars, then what?
Another trump of the 407 over the TC and HA is the impressive 7″ LCD with touch screen. While the 407’s screen includes control of the GPS, trip computer, ICE system and air-con, the TC’s display only shows the trip computer and exterior temperature. The HA does not even have one. The 407 also has rear seats with ISOFIX child seat mounts and 60:40 split folding seat backs, features that both competitors also do without.
The 407 also has the following features which the 2 competitors don’t: headlamp washers, cruise control, leather seats, and the list goes on, and at a glance, it looks like a comprehensive victory for the 407, but is it? I mean, are 17″ rims really that much of an advantage over the competitor’s 16 inchers? The booklet even goes on to compare the windshield wiping patterns, shape of the wiper blades, the ICE and a few other stuff that seems rather irrelevant.
It highlights the fact that the 407 has more torque than the competition (200Nm vs 190Nm (TC) and 179Nm(HA)) but only makes a small note that the TC & HA has 7 and 9 hp more than the 407 respectively. It highlights how the 407’s auto gearbox was software engineered by Porsche and features manual control. Let me tell you something, I used to go all giddy with these semi-auto boxes, but after a while, the novelty runs out. Except for a brief mention at the specs-sheet behind, there was no indication that the 407’s auto also happened to be a 4-speeder rather than the current industry standard of 5.
The little booklet was an entertaining read, and a cheeky dig at the aforementioned competitors. However, if those two cars are what I think they are (I can only guess, they’re being so ‘mysterious’ about it), I think they don’t belong in the same league as the 407. An interesting match-up would see the 407 pitted against the new Mazda6 2.0. Now, that’s a comparison I’d like to see.
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407 goes against a couple of ‘mysterious’ competitors
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